Thursday, 13 March 2014 00:00

Genie is a world leader in the production of material lifts, portable aerial work platforms, scissor lifts, and self-propelled telescopic and articulated booms. AlMahroos are proud to have such an esteemed company join our family..

We look forward to the added services our company will provide, in addition to working with Genie representatives.

Genie Story

Global reach. Individual focus.
That’s true blue.


At Terex AWP, the concept of lifting people and materials higher extends beyond the products they build. It reflects the spirit of partnership behind everything they do. Genie is a global company that’s deeply connected to there customers — working to help them build there business, whether they own one store or one hundred stores.


Genie Industries began in 1966 with the introduction of the Genie® Hoist, a portable, pneumatic material lift. It was followed by additional material lifts and a series of aerial work platforms to meet customer demand — products that quickly gained worldwide recognition and often represented breakthroughs in design.


Today, as a subsidiary of Terex Corporation, company remain at the forefront of innovation and quality production. But Genie customer-focused values keep us grounded. From Denver to Dubai and Hong Kong to Helsinki, customers ask for our distinctive blue lifts on the jobsite because of our uncompromising service and support. Here’s why...
Company value people. Our team members’ expertise and personal commitment are our greatest products — and our customers are our greatest motivation. We’re excited, dedicated and proud to serve you, and it shows in every product we manufacture.


We think lean and green. We continuously collaborate to identify the most efficient, environmentally sound ways to make the products customers want. Our “lean” practices minimize waste with the goal of delivering the highest quality product in the shortest amount of time at the lowest cost to our customers.

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