We’ve come a long way since our visionary Chairman, HH Prince Sultan bin Mohammed bin Saud Al Kabeer, recognized an opportunity to transform Saudi Arabia’s traditional dairy farming industry to meet the needs of our rapidly expanding domestic market. That was back in 1977. Today, we are the world’s largest vertically integrated dairy company with a flawless reputation and a clear vision: to provide quality, nutritious food and beverages that enrich our consumers’ lives every day.